3. Director of Public Relations, Marketing and Communication

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Starts: 09-13-2022


Purpose of Job:

To uphold the mission and vision of DONA International. To govern, establish and oversee policy, direct the activities of leadership, committees and management, and approve all actions pertaining to the business of DONA International. To promote and represent DONA International to the membership and world at large. To oversee and coordinate all DONA International communication outlets including publications and materials, ensuring their accuracy, appropriateness, alignment with DONA style and branding guide, grammatical correctness and aesthetic pleasantness.

Duties/Major Areas of Responsibility:

  • Provide organizational leadership and advisement
  • Formulate and oversee policies and procedures
  • Adopt, review and fulfill strategic initiatives
  • Determine, regularly evaluate and monitor DONA International’s programs and services
  • Attend all Board of Director meetings and participate in teleconference meetings
  • Provide oversight of the board, committees, management and others involved in the governance, leadership and administration of DONA International’s business, finances and programs
  • Evaluate committee structure to meet current and future organizational needs
  • Submit semi-annual reports pertaining to activities within the respective department(s)
  • Ensure necessary resources for the health and development of DONA International

Additional Duties/Major Areas of Responsibility:

  • Work to maintain the public face of DONA International as a reflection of the vision and mission of the organization
  • Chair the publications committee
  • Create and manage the DONA International Editorial Calendar
  • Oversee (volunteers, contractors or staff) marketing campaigns for the organization
  • Collaborate with contractors, staff, and volunteers to create/carryout marketing initiatives
  • Respond to requests for information and carry out interviews with media outlets
  • Recruit and maintain an active Marketing and Public Relations Committee
  • Oversee the activities of the committees, subcommittees and contractors of the Marketing and Public Relations division
  • Production and publication of the International Doula, DONA International’s quarterly publication for its membership, the eDoula newsletter, DONA International’s monthly e-mail newsletter for its membership, and the DONA Doula Chronicles blog.
  • Oversee and maintain the production and publication of all DONA International publications, including but not limited to, brochures, position papers, display advertisements, the web site and any and all other outgoing documents and publications so that they reflect current and consistent information and policy.
  • Review, edit and approve the publication and/or distribution of DONA International documents and materials distributed by the Certification Committee, Education Committee, Public Relations Committee, Conference Committee, Advocacy Committee and any such other outgoing documents and publications so that they reflect current and consistent information and policy.
  • Review and approve any stipends paid to volunteer translators and contractors before forwarding to Executive Director.

Responsible to:

  • Members
    Board of Directors

Required Qualifications:

  • DONA certified doula in good standing for one full recertification period
  • Experience, knowledge, training and facilitation skills in the areas of birth equity, cultural diversity, cultural awareness, and/or cultural humility is strongly preferred
  • Leadership and management experience, preferred
  • Education in and/or knowledge of public relations, marketing and media issues
  • Excellent organization and communication skills
  • Excellent writing and editing capabilities
  • Efficient computer skills, including desktop and internet publishing
  • Knowledge of publication market framework
  • Knowledge of issues or concerns to doulas
  • Ability to manage volunteers
  • Good people skills
  • Commitment to serve
  • Phone, email and Internet capability
  • Other qualifications, specific to individual positions

Duration of Term:

One (1) three (3) year term, non-renewable for one full recertification period

Time Needed (Per Week):

Variable according to position: 10 +/- hours, dependent upon the cycle of activities


Application Procedure:

  1. A resume' or curriculum vitae
  2. A one (1) page letter of intent, which covers the applicant’s goals for the position, demonstrates a working knowledge of the time commitment and responsibilities of the position; expresses a desire to serve DONA International and explains why the applicant is the right person for the position
  3. Reference phone and email contact information for three (3) people who can attest to the applicant’s qualifications
  4. List of your doula community involvement, connections and contact information
  5. Disclosure of any potential conflicts of interest should be made with application
  6. Signed Confidentiality/Non-Disclosure Agreement


Applications are due by Saturday, October 15, 2022

Leadership Positions:

1 (1 open slot)

Experience Required:

As indicated in the job description


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