Email deliverability is a great deal, and you can’t earn trust overnight. Every email performance metric falls if your emails are landing in people’s spam folders.
As a business owner, you have to spend hundreds and thousands of emails per day. You can fall into some significant problems with internet service providers putting all of your emails into the junk folder. To avoid getting in such situations, you must use IP warming.
IP warming is vital for achieving great deliverability rates and getting the best ROI from your email marketing strategy.
Also Read: technology + write for us + guest post